David Williams is a professional golfer with over 30 years experience. He is a Fellow of the PGA, Certified NLP Master Practitioner and European Tour Coach, who works with players at all levels from the beginner to those players performing on the world stage.

'How the mind works, the way you think, the language you use and the way it affects you, together with the way you sequence your actions to achieve your goals all contribute to the way you learn and perform.'

Following 12 years at Royal Winchester Golf Club where he was both Manager and Professional David moved to establish the 4 star golf and hotel at Carden Park where he was the Director of Golf and Europe's 1st Jack Nicklaus Residential Golf School Lead Instructor.

He has been a county coach in both Hampshire and Cheshire, worked with the English Ladies Elite Squad, the Welsh squad and the Icelandic National Team.

His was on the instruction panels of both Golf Monthly and Play Better Golf publications and his articles regularly appeared in the popular national magazines.

More recently he qualified as an NLP Sports Practitioner before studying with Richard Bandler, Michael Breen and Paul McKenna on his way to becoming a Certified NLP Master Practitioner.

David has two business focused days that are fun, innovative and interactive. One is designed to take people through the process of change using golf as the method of delivery. On the Green or in the Bunker is a day of fun, and yet at the same time its informative and hugely educational and the format does produced some amazing results. The Business and Sport day has been devised to show how these two worlds run parallel to each other and how by examining the approach, discipline, desire and attitude of successful sportsmen and sportswomen business people can make a dramatic impact on what they and their business can achieve.